TV+Commercial+Rubric

Water TV COMMERCIAL RUBRIC


 * || ** WATER Commercial Rubric ** || ** Score Point 5 **

Exceeds || ** Score Point 4 **

Meets || ** Score Point 3 **

Approaching || ** Score Point 2 **

Not at Standard || ** Score Point 1 **

Little evidence || Points Earned
 * Purpose

______/5  || -Has a clear and focused position statement, which is maintained throughout the piece.

-Writing style appropriate to audience.

-Establishes background info. (Context) for the presentation of ideas. -Content is highly effective in all areas. || -Has a clear and focused position statement, which is maintained throughout the piece.

-Appropriate to audience.

-Establishes background info. (Context) for the presentation of ideas. || -Has a clear position statement.

-Attempts to maintain focus throughout.

-Establishes context.

-May have some digressions. || -Topic may be unclear.

-Weak position statement/focus is unclear.

-May meander or contain digressions. || -No position statement or focus.

-No context.

-May be rambling, long, or unfocused. ||  Points Earned ______/5  || -Has a strong opening, convincing body, and a strong conclusion.
 * Organization

-Arranges arguments, reasons, and/or evidence effectively and persuasively.

-Uses effective transitions in a logical sequence.

-Possesses overall coherence and unity. -Present ideas in unusual or surprising patterns/format.

-Interesting ideas shown in original ways. || -Has a strong opening, convincing body, and a strong conclusion.

-Arranges arguments, reasons, and/or evidence effectively and persuasively.

-Uses effective transitions in a logical sequence.

-Possesses overall coherence and unity. || -Lacks effective beginning or ending.

-Arranges ideas in simple ways, listing without relating them to each other.

-Weak transitions. || -Introduction and/or conclusion are weak.

-May possess some simple, straightforward organization.

-Lacks transitions.

-Weak coherence. || -Shows little logical arrangement of ideas.

-Too brief.

-No transitions. ||  Points Earned
 * Voice/Tone

______/5  || -Language is selected with careful attention to persuasive appeal.

-Writer shows confidence, conviction, and enthusiasm. -Uses precise language effectively and purposefully.

-Is appropriate for the anticipated audience.

-Sentence structure is varied. || -Language must be persuasive as well as convey conviction and confidence.

-Uses precise language effectively and purposefully.

-Is appropriate for the anticipated audience.

-Sentence structure is varied. || -Uses appropriate language, but may lack precision.

-Usually conveys a sense of conviction. -Some sentence variety. || -Language is predictable and general rather than precise.

-Lacks conviction.

-Little sentence variety. || -Language may be inappropriate or inexact. -Lacking sentence variety -Inaudible voices. ||  Points Earned
 * Details/Elaboration

______/5  || -Presents unusually perceptive arguments/reasons with richly elaborated supporting details.

-Argue effectively for position.

-Anticipates and addresses possible viewer concerns.

-Embeds prior knowledge, personal experience, and/or reflection into the fabric of argument.

*Also meets all criteria listed in score point 3. || -Uses a range of strategies: statistics, anecdotes, etc.

-Relevant facts, convincing arguments, and examples are used to elaborate on the position statement.

-Anticipates and refutes counter-arguments. || -Some attempt at using persuasive strategies.

-States appropriate arguments or reasons.

-Provides some supporting evidence for arguments or reasons.

-Assumes the viewer will find the ideas credible.

-Identifies counter-arguments, but may not refute them. || -Little use of persuasive strategies.

-Reasons are thinly developed.

-Presents some info, but lacks elaboration.

-May contain irrelevant or inappropriate details or examples.

-Does not identify counter-arguments. || -Uses few or no supporting ideas.

-Does not recognize the counter-arguments or the concerns of the viewer || ______/5  || Smooth delivery that holds audience attention through use of voice and pace. || Fairly smooth delivery that holds audience attention most of the time. || Delivery not smooth, but able to maintain interest of the audience most of the time. || Delivery not smooth and audience attention often lost. ||  || Applied Science Name(s)_________________________________________________________________ Water Commercial Rubric Grabbing audience attention
 * Presentation
 * Commercial Elements || Score Point 10 Exceeds || Score Point 8 Meets || Score Point 6 Approaching || Score Point 4 Not met || Score Point 2 Little Evidence ||
 * Hook

________/10 || Audience is instantly attracted to the content. Actively seeking more of the commercial. The hook is highly effective. || Audience paying attention. The hook gets attention. || Most of audience is interested on some level. A hook is attempted, but not highly effective. || Less than half of the audience is slightly paying attention. Hook is present, but not well executed. || The audience is uninterested. Hook is barely attempted. || Audience Attention Kept
 * Background

_______/10 || Video, photos, and/or music used well to keep audience attention throughout commercial. All visuals directly lead to The Sell. || Video, photos, and/or music used well to keep audience attention for most of the commercial. || Video, photo, and or music used at some points to keep attention. || Little audience attention kept during the commercial. || Attention of audience is no paid attention to by creators. || Telling the audience what you want them to do after watching
 * The Sell

_______/10 || The commercial tells and shows the audience very clearly what they should do directly after watching. || The commercial contains a message to show the audience what they can do. || There is a brief ending with a weak suggestion of what could be done. || The commercial ends with a slight wrap up and little to suggest to audience. || Abrupt ending with no sell. ||

TOTAL FOR ALL RUBRIC PARTS

________/ 55

Each person will also be graded on their supportive feedback to other commercials out of 5 points Final Grade____________/60 Student uses a clear voice and correct, precise pronunciation of terms. Student is enthusiastic. All viewing audience can hear without effort. ||
 * **Fair Use **|| The commercial follows fair use for all audio and images that are included. All text is the original work of the group members or is used with permission. || The commercial follows fair use for most audio and images that are included. All text is the original work or is used with permission. There are some minor issues with copyright and fair use. || Most of the commercial is the original work of the group members, but some material is used without permission or in violation of copyright. || The commercial does not follow fair use practices. Text, audio, and images is used without permission and/or in violation of copyright. || ||  ||   ||   ||   ||